Digital Pharma East 2024

arrow_back View All Dates

7:30am EDT

Registration Pennsylvania Convention Center

8:00am EDT

Networking Breakfast Pennsylvania Convention Center

9:00am EDT

HCP Track Chair Opening Remarks Pennsylvania Convention Center Omnichannel Track Chair Opening Remarks Pennsylvania Convention Center Patient Solutions Track Chair Opening Remarks Pennsylvania Convention Center

9:15am EDT

Opening Keynote: The HCP Perspective Pennsylvania Convention Center Opening Keynote: Navigating the Media Maze Pennsylvania Convention CenterKatherine Freeley Opening Keynote: Level-Setting Omnichannel Marketing Pennsylvania Convention Center Opening Keynote: The Patient Voice Pennsylvania Convention Center

9:45am EDT

Presentation by PulsePoint Pennsylvania Convention Center Presentation by SWOOP Pennsylvania Convention Center Presentation by OptimizeRx Pennsylvania Convention Center Presentation by CheckedUp Pennsylvania Convention Center

10:15am EDT

Panel: Tailored Connections: The Power of Personalization in HCP Marketing Pennsylvania Convention Center Panel: Mastering the Mix: Balance Linear TV, CTV, and Digital Plans in DTC Marketing to Adapt to a Rapidly Shifting Landscape Pennsylvania Convention Center Panel: AI-Driven Omnichannel Marketing: Harnessing Machine Learning for Precision and Performance in Pharma Pennsylvania Convention CenterAnurag Gupta • Deirdre Diener Pathways to Patient Centricity: Increase Engagement and Build Trust through Patient-Centered Campaigns Pennsylvania Convention CenterJenna Parenton

11:00am EDT

Networking Break Pennsylvania Convention Center

11:30am EDT

Case Study: How to Incorporate and Provide Unique Tools and Resources to Successfully Engage HCPs in a Disease Awareness campaign Pennsylvania Convention CenterNeal Wolff Film, Video and Audio: Leveraging the Power of Original Streaming Media Pennsylvania Convention CenterJon Cody • Nathalie Casthely • Don S. Dizon, M.D. Pharma Presentation Pennsylvania Convention Center Why Digital Accessibility is Critical to the Patient & Customer Experience Pennsylvania Convention CenterDr. Stephen Framil

12:00pm EDT

Presentation by Sharecare Pennsylvania Convention Center Presentation by Viz.AI Pennsylvania Convention Center Presentation by Verix Pennsylvania Convention Center Presentation by DotDash Meredith Pennsylvania Convention Center

12:30pm EDT

Strolling Lunch Pennsylvania Convention Center

1:30pm EDT

Panel: Customize Content for HCPs Across Multiple Channels to Drive Engagement and Improve Patient Outcomes Pennsylvania Convention Center Panel: Streaming Success: Building Your Brand and Driving Engagement with CTV and OTT Pennsylvania Convention Center Panel: Content That Connects: Crafting Compelling Stories for Omnichannel Pharma Marketing Pennsylvania Convention CenterDavid Murawski Panel: Personalization Throughout the Patient Journey Using Analytics, Targeting and Technology Pennsylvania Convention CenterMichael Kirzhner

2:15pm EDT

Presentation by Wolters Kluwer Pennsylvania Convention Center Presentation by the TradeDesk Pennsylvania Convention Center Presentation by PulsePoint Pennsylvania Convention Center Presentation by Alphanumeric Systems Pennsylvania Convention Center

2:45pm EDT

Networking Break Pennsylvania Convention Center

3:15pm EDT

Pharma Presentation Pennsylvania Convention Center Marketing Questions to Ponder Pennsylvania Convention CenterJim DeLash “What do more website visits even mean, really?” A Case Study in Digital Media Measurement for Omnichannel Strategies Pennsylvania Convention CenterRyan Dunkerley Breaking Through Boundaries: Harnessing Patient-Centric Branding to Overcome Commercial Challenges Pennsylvania Convention CenterCJ Hughley

3:45pm EDT

Fireside Chat with Sandy Donaldson, CEO & Co-Founder of Impiricus and Oncologist Dr. Kashif Firozvi Pennsylvania Convention CenterSandy Donaldson • Kashif Firozvi, M.D. Presentation by Real Chemistry Pennsylvania Convention Center Presentation by The Weather Company Pennsylvania Convention Center Presentation by Magnolia Pennsylvania Convention Center

4:15pm EDT

Panel: Breaking Down the Silos Between Medical, Sales and Marketing to Enhance HCP Engagement Pennsylvania Convention Center Panel: TBD Pennsylvania Convention Center Panel: Seamless Integration: Mastering Omnichannel Orchestration in Pharma Marketing Pennsylvania Convention CenterSarah Caldwell • Lars Merk Panel: Leverage Technology to Improve the Patient Experience and Drive Better Health Outcomes Pennsylvania Convention CenterIsabel Silva

5:00pm EDT

Networking Reception Pennsylvania Convention Center

7:00pm EDT

Fierce Pharma Marketing Awards + Health Union Social Health Awards Philadelphia Marriott Downtown