Digital Pharma East 2024
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Panel: Personalization Throughout the Patient Journey Using Analytics, Targeting and Technology
Wednesday September 11, 2024 1:30pm - 2:15pm EDT
Pennsylvania Convention Center
Understand how to collect and analyze patient data to gain deep insights into individual needs and preferences
Use advanced targeting techniques to segment patients effectively and tailor marketing strategies accordingly
Employ methods for creating customized content that resonates with patients at different stages of their journey.
Explore the the role of predictive analytics in anticipating patient needs and optimizing engagement efforts.
Examine the latest technology platforms and tools that facilitate personalized patient interactions and enhance the overall experience
Identify key metrics and KPIs to assess the effectiveness of personalization strategies in pharma marketing.
Speakers
Michael Kirzhner
Associate Director, Platform Enablement Access and Reimbursement Solutions, AbbVie Patient Services
Wednesday September 11, 2024 1:30pm - 2:15pm EDT
Pennsylvania Convention Center
Patient Solutions
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