Learn how a first-ever disease education campaign to raise awareness for the importance of treating myopia in children, leveraged important information with HCPs to help them have a conversation with parents on the childhood myopia epidemic. This program quickly became the go-to destination for HCPs to educate parents and help secure myopia management services. In this case study session, we will share the strategy, tactics, and success metrics that have made MyMyopia.com a pillar in the eye care space, a powerful vehicle for product adoption, and one of the company's most valuable assets.
- Setting the strategy: Learn about the tools we used to identify the disconnect between knowledge and myopia management services and educational content needs. Meeting those needs helped us generate an opt-in database of over 10K patients and HCPs.
- Benchmarking progress and showing results: Get insights into the MyMyopia.com growth over time, key success metrics, how we excelled in periods of budget challenges and our approach to owning the most competitive keyword in the space, “myopia,” without paying to play.
- Amplifying our success and putting an unshakable stake in the ground: Get a behind-the-scenes look at the plug-and-play tool that empowered eye doctors from around the U.S. to offer myopia content on their websites for free while creating 600+ backlinks to MyMyopia. We’ll discuss the plug-in from idea to execution, including the review and approval process, so you’ll leave with actionable ideas of how to amplify your own success.
