Digital Pharma East 2024
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Pathways to Patient Centricity: Increase Engagement and Build Trust through Patient-Centered Campaigns
Wednesday September 11, 2024 10:15am - 11:00am EDT
Pennsylvania Convention Center
Redefine patient centricity to incorporate an expanded view of patient engagement which recognizes and addresses their unmet needs
Utilize patient insights to develop authentic campaigns that resonate with patients by understanding their journeys, challenges, and needs.
Create a community for patients, caregivers and physicians to build trust and provide awareness, education and support
Implement strategies to address health disparities and improve access to healthcare information and resources through digital channels
Speakers
Jenna Parenton
Senior Brand Manager, Dermavant Sciences
Wednesday September 11, 2024 10:15am - 11:00am EDT
Pennsylvania Convention Center
Patient Solutions
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