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Panel: Seamless Integration: Mastering Omnichannel Orchestration in Pharma Marketing
Wednesday September 11, 2024 4:15pm - 5:00pm EDT
Pennsylvania Convention Center
  • Develop a unified customer journey map to ensure seamless interactions across all touchpoints
  • Implement advanced data integration techniques to create a comprehensive view of customer interactions
  • Utilize automation tools to coordinate and streamline marketing efforts across multiple channels
  • Leverage real-time analytics to adjust and optimize campaigns dynamically
  • Foster collaboration between marketing, sales, and customer service teams for consistent messaging
Speakers
avatar for Sarah Caldwell

Sarah Caldwell

General Manager, Crossix Analytics, Veeva
As General Manager, Crossix Analytics, Sarah is responsible for Crossix measurement and audience targeting solutions. Crossix leverages connected health data to help life sciences more effectively activate, measure, and optimize their marketing investments.Sarah joined Crossix in... Read More →
avatar for Lars Merk

Lars Merk

Senior Director, Global Digital Customer Engagement, AstraZeneca
Lars leads the Global Customer Engagement Team that enables customer engagement capabilities across therapy areas within oncology and biopharma, partnering with global marketing and medical teams through championing the adoption, design, and expansion of marketing programs to healthcare... Read More →
Wednesday September 11, 2024 4:15pm - 5:00pm EDT
Pennsylvania Convention Center
  Omnichannel Marketing

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