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Wednesday September 11, 2024 1:30pm - 2:15pm EDT
  • Develop a cohesive content strategy that aligns with brand goals across all channels
  • Utilize customer insights and data to create personalized and relevant content
  • Optimize content for different platforms, from social media to email marketing and beyond
  • Leverage multimedia elements such as video, infographics, and interactive content to enhance engagement
  • Measure content performance with analytics to refine and improve future campaigns
Speakers
avatar for David Murawski

David Murawski

Director of Marketing, Bayer Healthcare
David is a healthcare marketing leader with over 20 years of success driving profitable revenue growth for healthcare brands in the pharmaceutical and diagnostic industries, especially those in high-science therapeutic areas. Throughout his career, he’s been an enthusiastic champion... Read More →
Wednesday September 11, 2024 1:30pm - 2:15pm EDT
Pennsylvania Convention Center

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