Loading…
← Back to schedule
Panel: AI-Driven Omnichannel Marketing: Harnessing Machine Learning for Precision and Performance in Pharma
Wednesday September 11, 2024 10:15am - 11:00am EDT
Pennsylvania Convention Center
  • Integrate AI-driven analytics to personalize customer experiences across all channels
  • Utilize machine learning algorithms to predict customer behaviors and optimize marketing strategies
  • Leverage machine learning to analyze large datasets and uncover actionable insights
  • Enhance targeting and segmentation by using AI to identify high-value customer segments
Speakers
avatar for Anurag Gupta

Anurag Gupta

Senior Director, Data Science & Artificial Intelligence Products, US Oncology, AstraZeneca
Anurag works across our portfolio of US Oncology brands to translate brand objectives into DS&AI solutions. Prior to AstraZeneca Anurag was at Takeda where he was head of US Oncology Patient Insights and Real World Data Analytics, where he served as the head of a center of excellence... Read More →
avatar for Deirdre Diener

Deirdre Diener

Senior Director, Digital Transformation - Omnichannel, Data and Platform Operations & Innovation, The Janssen Pharmaceutical Companies of Johnson & Johnson
Wednesday September 11, 2024 10:15am - 11:00am EDT
Pennsylvania Convention Center
  Omnichannel Marketing

Log in to save this to your schedule, view media, leave feedback and see who's attending!

Tweet Share
Share Modal

Share this link via

Or copy link