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Panel: Mastering the Mix: Balance Linear TV, CTV, and Digital Plans in DTC Marketing to Adapt to a Rapidly Shifting Landscape
Wednesday September 11, 2024 10:15am - 11:00am EDT
Pennsylvania Convention Center
  • Optimize ad spend across digital channels to maximize ROI in light of changing consumer behaviors
  • Methods for merging data sources to obtain accurate analytics given the complex measurement challenges
  • Creative ways to tell your story in this new medium for advertising
  • Understand the current FDA guidance and regulatory challenges to minimize risk
  • Leverage addressable and social media advertising to enhance targeting precision and engagement
Wednesday September 11, 2024 10:15am - 11:00am EDT
Pennsylvania Convention Center
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