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Tuesday September 10, 2024 5:00pm - 5:45pm EDT
  • Understand how storytelling can impact the patient’s perspective on care and that is different from other forms of communication
  • Explore why there has been an explosive growth in using video and audio to engage patients and caregivers
  • Define the key elements in the storytelling process that are particularly impactful in healthcare
  • Appreciate how storytelling impacts empathy and can drive the adoption of treatments
Moderators
avatar for Jeffrey D. Erb

Jeffrey D. Erb

Avalere Health, Chief Media Officer
Jeffrey D. Erb is the Chief Media Officer of Avalere Health, overseeing the media and analytics initiatives of the organization, developing solutions to most effectively engage with both HCPs and Consumers through media and the use of proprietary data applications.He has helped found... Read More →
Speakers
avatar for Gabriel Kerr

Gabriel Kerr

Sr. Creative Producer & Development, Rock'n Robin Productions
With over 10 years of journalism and production experience, Gabriel first pursued a professional career in the entertainment industry as a media coordinator at the Emmy Award winning daytime talk show program, "The View" and on the live yearly telecast of "Dick Clark's New Year's... Read More →
avatar for Kristin Smedley

Kristin Smedley

Co-Founder and CEO, The Curing Retinal Blindness Foundation; Co-Founder, Thriving Blind Academy; Author
Kristin Smedley is a TEDx speaker, award winning author, trailblazer for the disability community, and Mother of three children, two of whom were born blind and have achieved far beyond all grim expectations.Kristin is Co-Founder and CEO of the only patient organization in the world... Read More →
avatar for Josie Waters

Josie Waters

Head of Consumer and Patient Marketing, Galderma
Tuesday September 10, 2024 5:00pm - 5:45pm EDT
Pennsylvania Convention Center

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