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Panel: Putting the Customer First: Innovative and Concrete Strategies that Create Value in Light of Changing Customer Expectations
Tuesday September 10, 2024 11:00am - 11:45am EDT
Pennsylvania Convention Center
  • Understand how changing healthcare dynamics and customer expectations are impacting commercial models and customer engagement strategies
  • Consider the current needs and unique value drivers for payors, providers and patients to create distinctive, dynamic and rewarding customer communications
  • Examine the importance of coordination among patient marketing, digital, field teams, and HCPs to deliver a unified and supportive customer-centric experience
  • Explore innovations that enhance customer experience and engagement through both digital and traditional channels
  • Practical examples of how pharma companies are innovating to meet customer needs and drive shared value
Speakers
avatar for Carlo Cicacci

Carlo Cicacci

Group Product Director, Payer & Therapy Access Marketing, Johnson & Johnson
avatar for Michael Rowbotham

Michael Rowbotham

HCP Commercial Innovation, Pfizer
Michael Rowbotham is the 'Omnichannel Transformation' Lead on the Pfizer Inflammation and Immunology Franchise team. Michael works across the HCP, Consumer and Payer customer groups, to optimize Omnichannel approaches to the business. This includes bringing new Initiatives (platforms... Read More →
Tuesday September 10, 2024 11:00am - 11:45am EDT
Pennsylvania Convention Center
  General Session Day 1

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