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Panel: Innovate to Elevate: Transforming Pharma Marketing Through Disruption
Tuesday September 10, 2024 9:45am - 10:30am EDT
Pennsylvania Convention Center
  • Explore different models and functions for internal teams that will drive future innovation and allow new ideas to flourish and succeed
  • Embrace failure: Creating a culture of innovation that allows for risk-taking
  • Learn to work with and around the inhibitors of innovation
  • Discuss new and creative ways to innovate without losing the trust and reliability associated with established marketing practices
  • How to encourage a focus on creative uses of existing channels, innovative targeting methods, and unique collaborations with content or media partners to solve specific challenges
  • Identify the right opportunities to incorporate new technology into your innovation strategy for maximum impact
Speakers
avatar for Kimberly Coleman Clotman

Kimberly Coleman Clotman

Senior Director, Marketing Effectiveness Lead, Pfizer
For over 20 years, Kimberly Coleman Clotman has helped to shape and build some of the world's most recognizable brands. Whether it was leading businesses or client relationships, Kimberly has been an equal partner in setting the strategic vision, developing innovative solutions, and... Read More →
avatar for Alison Tapia

Alison Tapia

Senior Director, Performance Marketing & Digital Innovation, Dermavant Sciences, Inc.
Alison plays a critical role in the development of Dermavant’s digital roadmap for HCPs and patients as a member of the VTAMA Marketing team. She currently leads VTAMA’s DTC investment, digital performance analytics and reporting, integration with the enterprise data warehouse... Read More →
avatar for Mike Sivak

Mike Sivak

Senior Director, Customer Experience & Enterprise Digital Capabilities, AstraZeneca
Michael leads Global Customer Engagement and Generative AI Strategic Commercial Capabilities for AstraZeneca. Over the last several years he has overseen the organization's Digital Transformation from Multichannel engagement to Omnichannel Customer Experiences, and is now trailblazing... Read More →
Tuesday September 10, 2024 9:45am - 10:30am EDT
Pennsylvania Convention Center
  General Session Day 1

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