From preclinical stages to product launch, a pharmaceutical brand must engage a multitude of target personas, each with unique needs. This raises a critical question: How can we create a resonant, nimble pharmaceutical brand with the power to excel in the complex omnichannel world, delivering outcomes that significantly and positively influence healthcare professionals, investors, key opinion leaders, and patients alike?
To craft brands that meet the diverse needs, Addison Whitney leverages a unique blend of proprietary data sets, behavioral insights, advanced analytics, and AI-powered storytelling. Enhanced with Evolvics' ability to optimize campaigns through an AI-enhanced decision engine, the two agencies predict what will drive uptake amongst key stakeholders, enabling each other to craft results that engage the right customer, at the right time, with the right brand experience.
Join Addison Whitney and Evolvics for a dynamic session that illuminates the strategic synergy between their innovative brand design and cutting-edge media planning. Attendees will leave the workshop with a deep understanding of how inspired brand design and technologically driven media planning will enhance their approach towards omnichannel excellence.
